DCM LAB LIMITED (1.5 Years – On-site Project)
At DCM LAB LIMITED, I held a pivotal role for 1.5 years, driving the success of an innovative food testing project through a combination of strategic leadership, team management, and hands-on execution. My responsibilities included overseeing digital marketing and managing a multidisciplinary in-house team comprising graphic designers, content writers, and application/web developers.
Key Responsibilities and Contributions
1. Team Leadership and Coordination
- Successfully led a cross-functional team, ensuring seamless collaboration among graphic designers, content writers, and developers to meet project goals.
- Organized regular team meetings and brainstorming sessions to align efforts across design, content, and technology.
- Provided mentorship and direction to team members, ensuring their output met high professional standards.
2. Food Testing Project Management
- Spearheaded the development and execution of a comprehensive strategy for a food testing mobile application aimed at businesses and consumers.
- Focused on enhancing user interaction and retention within the app through innovative features and user-friendly design.
3. Core App Functionality
- The application serves as a platform for testing the quality of loose, packaged, or branded food products through NABL and FSSAI-certified labs.
- Enabled businesses, including shops, hotels, restaurants, supermarkets, cinemas, and schools, to validate and showcase their product quality to customers.
- Included detailed quality checks covering hygiene, safety, and compliance with food industry standards.
4. User Engagement and Growth Strategies
- Organized Giveaways: Launched targeted campaigns with free test giveaways to encourage user participation and attract new users to the platform.
- Voting Activities: Implemented interactive engagement activities such as “Vote for Free Tests,” enabling users to vote for specific food items to receive free quality tests.
- Multi-Level Growth Strategies: Developed and executed a tiered approach to drive app growth, including influencer partnerships, referral programs, and loyalty rewards.
5. Digital Marketing Execution
- Designed and implemented comprehensive digital marketing campaigns to promote the app’s services.
- Utilized multiple channels, including social media platforms, email marketing, and targeted advertisements, to maximize visibility.
- Crafted compelling content to highlight the app’s features, emphasizing its value in ensuring food safety and quality.
Impact and Achievements
- The app gained significant traction within its target audience, becoming a trusted tool for businesses and consumers alike.
- Businesses leveraging the app demonstrated improved customer trust and satisfaction by showcasing quality certification.
- My strategies contributed to a marked increase in user engagement, app downloads, and active participation in promotional activities.
Through a combination of strategic vision and hands-on leadership, I was able to make a lasting impact on the project’s success and the company’s growth in the food quality assurance domain.