RRHL Realty Limited (Ruchi Realty Limited)
Position: Digital Marketing Manager
Duration: 2.5 Years
Role Overview
As the Digital Marketing Manager for a leading real estate firm, I play a pivotal role in driving both online and offline marketing initiatives. My responsibilities span strategic planning, execution, and team leadership across multiple domains, including digital marketing, IT operations, and brand management. I integrate cutting-edge marketing practices with technical expertise to achieve business objectives and enhance the company’s market presence.
Key Responsibilities and Contributions
- Outdoor and Traditional Marketing (ATL & BTL Activities)
- Outdoor Campaign Management:
- Spearheaded hoarding campaigns across prime locations to maximize visibility for high-value real estate projects.
- Collaborated with creative agencies to design eye-catching visuals and compelling messaging.
- Event and Expo Management:
- Planned and executed real estate expos, community engagement events, and project showcases.
- Coordinated all aspects of event planning, from venue selection and vendor management to promotional activities and post-event follow-ups.
- Ensured events aligned with brand identity, creating memorable experiences for attendees.
- Agency Coordination:
- Worked closely with advertising and media agencies to plan and implement comprehensive campaigns.
- Negotiated contracts and monitored deliverables to ensure cost efficiency and timely execution.
- Digital Marketing Strategy and Execution
- Real Estate Portal Management
- Managed property listings on top real estate platforms like MagicBricks, 99Acres, and other niche portals.
- Optimized listings with high-quality visuals, detailed descriptions, and SEO-optimized content to improve visibility and lead generation.
- Conducted competitor analysis to refine listing strategies and gain a competitive edge.
- Website Development and SEO
- Led the development and maintenance of the company’s website to ensure it remained user-friendly, responsive, and aligned with brand objectives.
- Implemented advanced SEO techniques to achieve high rankings on search engines for relevant real estate keywords, resulting in increased organic traffic.
- Integrated analytics tools like Google Analytics and Search Console to track website performance and implement data-driven improvements.
- Content Marketing
- Directed the creation of engaging content, including blogs, videos, and infographics, tailored to the interests of potential buyers and investors.
- Maintained a consistent content calendar to promote new projects and share updates across platforms.
- Paid Advertising and Social Media Campaigns
- Managed PPC campaigns on platforms like Google Ads, Facebook, and OTT channels, ensuring optimal ROI through precise targeting and bidding strategies.
- Developed and executed social media strategies to build brand awareness, engage audiences, and generate quality leads.
- Platforms included Facebook, Instagram, LinkedIn, and Twitter.
- Used A/B testing to refine ad creatives and messaging.
- Collaborated with the creative team to design brochures, flyers, and other marketing materials that aligned with campaign goals.
- Analytics and Optimization
- Utilized tools like Google Analytics, SEMRush, and Meta Business Suite to monitor campaign performance.
- Made data-driven adjustments to campaigns, ensuring continuous improvement in lead generation and brand engagement metrics.
- IT Operations Management
- Supervised the IT Manager to ensure seamless operations related to:
- Website Maintenance: Oversaw updates, backups, and performance optimizations.
- Domain and Hosting Management: Managed domains and hosting plans, including AWS infrastructure for scalability and reliability.
- System Upgrades and Troubleshooting: Ensured all systems were updated and fully operational, supporting the marketing team’s needs.
- Coordinated with external vendors for technical support and system enhancements.
Challenges Addressed and Solutions
- Challenge: High competition in the real estate market.
Solution: Leveraged targeted digital campaigns and unique ATL/BTL strategies to differentiate projects and build brand equity. - Challenge: Maintaining online visibility amid changing SEO trends.
Solution: Adopted advanced SEO practices, including structured data implementation and voice-search optimization, to stay ahead in rankings. - Challenge: Cross-functional team coordination for IT and marketing.
Solution: Streamlined workflows and established clear communication protocols between IT and marketing teams for effective collaboration.
Key Achievements
- Successful Launches:
- Played a crucial role in the pre-launch and post-launch marketing efforts for several high-profile real estate projects, leading to strong sales performance.
- Brand Growth:
- Enhanced brand visibility and engagement through cohesive marketing campaigns across traditional and digital platforms.
- Lead Generation:
- Improved lead quality and quantity by 30%, leveraging data-driven marketing strategies and optimized property listings.
- Operational Excellence:
- Delivered seamless IT support, ensuring minimal downtime for marketing operations.
- ROI Optimization:
- Reduced campaign costs by optimizing PPC strategies while maintaining high conversion rates.
This role exemplifies my ability to integrate traditional marketing, digital strategies, and IT operations into a cohesive approach that drives growth, improves operational efficiency, and achieves business goals in the competitive real estate industry